BUILT FOR THE
LONG SHIFT.
Calm focus. Steady energy. PRYMR is a nicotine-free performance pouch designed to help you stay composed, focused, and locked in when the mission needs you most.
Our proprietary Energy + Focus Blend is designed around sustained energy and a smoother, more balanced feel. Purposeful ingredients. A measured approach to caffeine. Built for the demands of the long shift.
WHAT IS PRYMR?Designed to support steady energy through long shifts and demanding days.
Built around alertness and balance, with calm focus at the center of the formula.
Four core ingredients, each chosen for a clear purpose. No ingredient list padded for show.
CALM FOCUS FOR
THE LONG HAUL.
PRYMR brings a deliberate approach to energy: a nicotine-free pouch designed to support a calm, focused mindset and steady energy when the work gets demanding.
WE CREATED OUR OWN
PROPRIETARY BLEND.
We built PRYMR around composure, clarity, and sustained energy. Chasing a bigger caffeine hit can mean jitters and an unwelcome comedown. Our formula takes a more measured approach, designed for the long shift and the moments that demand your full attention.
80 mg of caffeine, paired with L-Theanine, Cognizin® Citicoline, and Vitamin B12. Four core ingredients, selected to work together around alertness, focus, balance, and energy support.
We don’t believe in “fairy dusting” a formula with a long list of ingredients just to dress up a label. Every ingredient in our Energy + Focus Blend has a defined purpose. The goal is simple: help you stay calm, focused, and locked in when the mission needs you most.
EXPLORE THE FORMULA
FOUR INGREDIENTS. ONE MISSION.
BUILT WITH PURPOSE
DIFFERENT ROLES.
ONE COMPLETE APPROACH.
Caffeine brings alertness. Cognizin® is our focus component. L-Theanine adds the calmer side. Vitamin B12 supports normal energy metabolism.
One purposeful blend, designed around sustained energy and a calmer, more focused experience. Every component has a role in the mission.
Developed around the demands of people whose work doesn't stop after a couple of hours.
Designed to support steady energy and calm focus through the demands of your day.
A focused formula built around what matters: energy, composure, and staying locked in when it counts.
That's what PRYMR was built for.
BE FIRST TO KNOW.
Get the latest from PRYMR. Be the first to know when pre-orders open, when our products officially launch, and when new flavors, events, and exclusive drops are on the way. No spam. No inbox overload. Just updates worth opening.
WHY WE CREATED PRYMR
OTHER BRANDS ARE
POSIONING OUR NATION'S HEROES
They overload products with harmful additives and unnecessary junk.
They prioritize profit over performance and over people.
America's heroes deserve better.
That's why we built a brand you can trust.
CLEAN. EFFECTIVE. MISSION READY.
BECAUSE HEROES DESERVE BETTER.
OUR STORY
VETERAN OWNED. HERO APPROVED.
BORN FROM EXPERIENCE. NOT A BOARDROOM.
PRYMR wasn’t created in a lab or dreamed up in a boardroom.
It was born after years of serving alongside Marines, Sailors, Soldiers, law enforcement officers, first responders, private security professionals, and tradesmen.
As a Navy Corpsman, Trent watched too many good men rely on sugary energy drinks, excessive nicotine products, and whatever else they could get their hands on just to push through another long shift. What started as an occasional boost often became a daily habit.
The mission demands the best.
The best training.
The best weapons.
The best equipment.
So why should the fuel that powers America’s warriors be an afterthought?
We believe the men who defend our nation, protect our communities, and stand the watch deserve something built specifically for the demands of their mission.
That’s why we built PRYMR.
NOT LIKE THE OTHERS. BUILT TO EQUIP THE FRONT LINES WITH THE BEST.
BUILT FOR THOSE ON THE FRONT LINES. PROTECTING AMERICA AND PROVIDING FOR US ALL.
TRENT KEEFER
FOUNDER & OWNER